Emirates launch airport advertising
01.06.10
Emirates has launched a year long advertising campaign at Birmingham Airport to highlight its services from the airport to via its middle east hub exotic destinations, Campaign reports. The airline has two daily services from Birmingham allowing passengers to link via Dubai to destinations in Africa, Australia, China and the Far East.
The airline hopes the advertising will inform visitors to the airport who are not aware of the breadth of flights Emirates offers from the city. The creative work, devised by Chemistry Communications, includes internal and external wraps and internal digital outdoor ads on the AirRail Link trains. For the first 6 months one train will appear to have a Chinese ceremonial dragon on board while the other will look like African safari animals are inside. After 6 months they will be replaced with creatives promoting Australia and the Far East.
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