Flybe sign seat back advertising deal
03.07.08
In-flight media company InviseoMedia has signed an agreement to install its seat back advertising in the planes operated by airline Flybe, Brand Republic reports. The tray-tables are set with a panel for printed ads, with revenue from advertisers shared with the airline.
InviseoMedia already operates in Germany with Germanwings and on a pan-European basis with Ryanair. Flybe is predominantly a regional UK focused airline; it carried 7 million passengers in 2007.
Recent advertisers using InviseoMedia include Microsoft, Nokia and Sony Ericsson.
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