Flybe announce credit card launch
15.10.07
Flybe is to launch a 'Spend & Fly' Mastercard credit card in January. The regional budget airline has signed what has been described as a 'a multi-million pound deal' with LaSer UK, a subsidiary of BNP Paribas.
The credit card will be integrated with Flybe's rewards4All frequent flyer scheme, and reward cardholders for spending on the card. Those taking out the card will automatically receive a free return flight upon their first transaction. Then, for every £250 spent, members will receive 1 point. Each time 16 points have been collected, members will receive a free return flight. This equates to a free flight for every £4,000 spent.
The new credit card will also help boost Flybe's ancillary revenue. Rival UK airlines including BA, Virgin, Ryanair and easyJet already have similar deals. The launch will be supported by press, direct mail and online campaign in December.
Simon Lilley, Flybe marketing director says users will also receive competitive rates, promotional offers and preferential alerts to the airline's flight and holiday promotions.
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