Airport plan website update
17.10.09
Birmingham Airport has appointed Bristol-based digital agency 3Sixty to help it to 'maximise the monetisation of its website' while also ensuring it communicates with airlines and tour operators alongside consumers. It will begin working on the website immediately and will launch a new style site for Spring 2010.
The agency plans to encourage new airlines and tour operators to establish routes from Birmingham through targeted digital marketing. The agency will also attempt to increase the proportion of travellers living within the one hour catchment area, who fly from Birmingham Airport. Currently 40 percent of local travellers use the airport with the remainder leaving the region for airports in London or Manchester.
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