New airport website launched
29.05.10
Birmingham Airport launched a 'fresh new website', that forms the first phase of its new digital marketing strategy, which will combine social media, customer relationship marketing and mobile applications. The new site was developed by Bristol based specialist digital marketing agency 3Sixty, and features a 'more modern, informal and customer-friendly design'.
The website is part of the airports campaign to position itself as a global hub for travellers and to provide information to customers through all channels. The airport hopes the new-look will drive more visitors to the site when looking for ideas, advice or information before, during and after their journey.
Joe Kelly, Deputy CEO of Birmingham Airport, comments: ‘We are really delighted with our fresh new website, which will give us the platform to embark on many interesting and exciting digital campaigns in the future. The new layout also makes it easier for to search and pay for flights and organise airport car parking prior to travelling.'
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